Marketing Talk – By Seth Godin

Question: Explain about the term for Marketing Talk By Seth Godin? Answer: Learnings from Godins talk Seth Godin pointed out that the people at the present time, have a lot of options regarding the products that they want to buy and a lot less time to decide which product to buy. This, in turn, allows most of the customers to get acquainted with various marketing activities of various brands, which allows the customers to ignoring most of the marketing communications from various brands. According to Seth, mass marketing to the average customers could lead to the failure of the product in the market because those average customers are accustomed to ignore the marketing activities of the average products. Seth also stressed that the marketing activities of the remarkable products are always successful, as the customers deem those products to be worth to make a remark. Seth coined a Japanese word, otaku to describe the customers who have the desire to listen to new and interesting things along with the desire to explore. Seth suggests that the marketing activities aiming at the custome rs with Otaku will always be successful. Godins suggestions to spread an idea Godins suggests that the idea which is conventional and average doesnt spread very easily in the current markets. Godin suggested not to market an idea to the average customers, who are accustomed to ignoring the marketing communications. According to Godin, the identification of the customers who care about new ideas and are willing to listen is the most important activity in marketing. This, in turn, allows those customers with Otaku to spread the ideas to their friends, which ultimately allows the idea to be spread widely.